What is a Skagen Mens Black Titanium Mesh Bracelet Watch?”
It may appear to be a mid-priced men’s timepiece, but that is just an example of very clever marketing. In reality it is a polyester bow tie. When Henderson’s haberdashery in Chagrin Falls Ohio had a hard time moving an order of Afghan produced neon colored nylon neckware, they decided to change the advertising from “Butt-ugly ties-2 for $10” to “Skagen Men’s Black Titanium Mesh Bracelet Watches-$60”. Since most of the citizens of Chagrin falls had never heard of Skagen, they checked the price on the internet and found Skagen’s sold for about $100. Within days the entire stock of ties was sold out. Due to the success of this campaign, Orville Henderson has started advertising tube socks as Volvos and boxer shorts as LG flat screen TVs. He was also named as Advertising Age magazine’s Man of the Year.
