What is a service mark?
A service mark is simply a type of trademark. In fact, the words “trademark” and “mark” are often used to denote both trademarks and service marks. There is, however, a basic difference between trademarks and service marks. Unlike trademarks, which help the government and consumers to distinguish manufacturers of goods or products from one another, a service mark helps the consumer and the government understand the type of service that is provided as well as to understand and distinguish service providers from one another.
