What is a service mark?
A service mark is a name, symbol, word, or combination of 2 or more of these that a person displays or otherwise uses to advertise or sell services that the person performs to identify those services that the person performs and to distinguish them from services that another person performs. Examples of service marks: Wendy’s (restaurant services); Waxie Maxie (retail phonograph record store service); COMPUSA (retail and wholesale computer services).
A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Throughout this website, the terms “trademark” and “mark” refer to both trademarks and service marks. A service mark can be as wide and varied as a brand name, logo, a shape, letters, numbers, sound, smell, color or any other aspect that renders a unique and distinct image to a service.
