What Is a SERP, ANyway?
We identified a SERP as a search engine results page above, but what does that mean, exactly? Basically, it just means that a SERP is a list of Web pages. Odds are, you’ve seen a million of them: Three key components are represented above: • The User’s Search or Query – This is the thing a searcher types in. In the example above, someone is looking for information or products relating to Apple computers. • Organic SERP Listings – These are the “natural” listings. To produce these results, Google uses a series of metrics to ensure that your site is relevant. To have your site show here, you have to effectively “score well” on that algorithmic test. • Paid SERP Listings – These are advertisements. You can have your ad displayed here by launching a pay-per-click search campaign, and by ensuring that your maximum CPC bids and Quality Score allow you to secure a high enough ad position for the keyword you’re targeting.
