What is a “secret shopper” test?
The secret shopper test begins by contacting the jeweler by phone, and asking the salesperson for help in deciding on the best quality/price/size of diamond for an engagement ring. Our staff member chooses, for example, a 1.00 carat, G color, VS2 clarity, ideal cut, round brilliant shape diamond. If the initial price quoted by the salesperson does not fall within the predetermined range of appropriate competitive pricing, the jeweler will not be certified. The test continues from there, and includes selection, expertise, service, and many other factors.
