What is a Retail Consultant?
A retail consultant is an individual or agency that helps determine a retail strategy for stores or other types of retail businesses. Usually, the goal is to increase sales by driving more people to the store and attracting them to products once there. A retail consultant may deal with promotions, merchandising, store design, location and even some personnel decisions. Being a retail consultant may seem like a very focused task, but in reality it is not. Marketing and promotions are much different than human resources or store design. Merchandising is also a specialized area. Therefore, many may believe the best strategy is not to hire one retail consultant, but rather several consultants that may have specific areas of specialization. Many consulting agencies may offer this as an option. For those who are opening a new retail business, hiring a retail consultant will require some additional expense. However, the rewards may justify the expense. Setting up a retail business correctly t
