What is a quality score?
Each search engine uses a non-disclosed algorithm (mathematical calculation) that takes into account the quality of your keywords, ad text, relevancy to the search query, landing page quality and historical performance of your advertising. This calculation is used to determine where your ad will appear on the page along with how much you pay per click. There are times when the advertiser in first position may be paying less per click than those in lower positions. With our knowledge of how to build quality campaigns, our quality score is high resulting in lower cost and higher return on your investment.
