What is a Publisher?
On a recent flight from Phoenix to attend Ad:Tech Chicago, I was sitting near a young boy and his father. As we accelerated down the runway, the boy beamed with anticipation for the moment we would leave the ground. As we lifted off and began our rapid ascent, he gazed out the window and proclaimed to his father, “Look dad, the earth is tilting.” From his perspective, it seemed perfectly logical to conclude that the earth must be tilting since he was still sitting in his seat and the horizon was no longer flat. While my perspective in that airplane led me to a different assessment of our situation, I understood the alternate view from the four-year-old boy sitting across the aisle from me. Individual perspective can cause two people who observe the exact same thing to interpret it differently. Such was the case in a recent Online Publishing Insider column I wrote about Facebook. In that column I referred to Facebook as a publisher. From my perspective, working for an ad network, there
The term “publisher” refers to YOU – the individual or business entity that owns and offers the mobile advertising services. Since you are the owner of your own mobile advertising service, you are primarily responsible for the “CONTENT” that is being offered through your service. Hence, your role technically makes you a Content Provider, or what is referred to as the PUBLISHER.
A music publisher owns or administers works written by songwriters. Publishing companies range from large, multi-national corporations to individual, self-published songwriters. Publishers discover and promote songwriting talent, as well as provide important business services for their songwriters. These services include pitching their song catalog to music executives, recording artists, producers, managers and others to secure placement for the songs on appropriate commercial recordings. In addition, music publishers finance and produce demo recordings, pitch songs for television shows, movies, and commercials, collect royalties, and issue licenses. Music publishers also register and enforce the copyrights they administer.
Related Questions
- How are efficient distribution and permanent archiving and accessibility of GMD and GMDD achieved by the publisher Copernicus Publications?
- Are there any story themes or styles that appear more commercial or easier to sell to a publisher?
- How are they funding the development until they get a publisher?
