What is a Publisher (also known as an Affiliate)?
A publisher/affiliate is paid on a specified action for marketing the advertiser’s products and services according to the guidelines listed for an offer. There are many kinds of media that publishers use for marketing, such as email, banners, search, contextual, pop-ups, incentives, and social media. Payouts are defined by the advertiser and can be on a CPA, CPS, CPM, CPC, etc.
