What is a Public Relations Campaign and How Can it Jump Start My Business?
I know what you’re thinking. You’ve heard the term public relations so many times and you still haven’t got a clue what it is. And now that you’re starting a new business you can’t help but constantly hear the need for public relations if you’re going to succeed. Well here’s a little secret… many people don’t want to admit it, but the vast majority of professionals and entrepreneurs don’t have a clue either. They’re just not as brave as you are to admit it. The truth of the matter is that public relations involves a world of tactics, strategies and skills all wrapped into one – and for the most part it can be difficult to define. However, with a better understanding of what PR is, you’ll be enlightened to a world of tools to expand your business creatively and strategically in no time. Before I explain what a public relations campaign is, I’d like to start with what it isn’t. It is not the act of merely writing and distributing a press release. As many people inaccurately think this
