What is a PPC (Pay Per Click) campaign?
This is the terminology used for bidding on a key term with a PPC search engine account. With this account you create a sponsored listing (or advert) which will appear if a user searches for a key term that you have associated with the listing. You will pay a pre-determined amount each time someone clicks on your advert. The bidding price of each search term is determined by demand, generic search terms generally cost more than precise highly targeted search terms. Highly targeted search terms drive lower amounts of traffic but result in a higher ROI (return on investment). Link back to top…
