What is a Pay Per Click Search Engine?
A pay per click search engine sells paid listings based on a price charged for each person that clicks on an ad. For example, an advertiser may pay $.05 for each click to his listing. This type of paid listing allows advertisers to have listings at the top of search engine results pages or at least positioned more prominently on the page than may have been possible with just a regular listing in the search engine. This can translate into more visitors to the advertiser’s website, and in the best of cases, more sales. The whole concept behind pay per click search engines is that advertisers pay each time a person clicks on the company’s listing. Since pay per click search engines are in the business to make money, they generally offer higher or more prominent placement to advertisers who pay more per click. Pay per click search engine listings can become expensive when a lot of people click on an advertiser’s ad. However, the idea is that at least some of the clickers will buy the adver
A pay per click search engine is designed for pay for performance advertising. That means that an advertiser pays the search engine owners only for traffic that is delivered to his web site in accordance with key words that the advertiser chooses to bid on. Example: An advertiser has a web site that advertises vacations to Thailand. The advertiser can bid on “vacations to Thailand” as a key word. If he wants to be in the number one position on the search results page he can place a bid that is one cent more than the existing high bid for the key word term “vacations to Thailand”. Let’s say that the present high bid is $0.20 per click. A bid of $0.21 would than gain the top position for the advertiser. If his key word was clicked on 10 times in one day he would pay 10 X $0. 21 , or $2.10 for the traffic that was delivered to his web site for that day. The advertiser is paying only for performance. There is no charge for the number of times that the advertisers ad appeared on the search
Pay per click is a service such as Yahoo Search, MSN Ad Center or Google AdWords where rankings are purchased on a bid basis. They are listed as Sponsored Listings so searchers will know that those web sites are paying for that position. Whoever is willing to pay the most money per click is going to get the highest listing.
A Pay Per Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) search engine enables you to list your site at the top of the search engine results. You pay only when a searcher or clicker (I use these terms interchangeably) clicks on your listing and connects to your site. You don t pay to list, you only pay for clicks or click throughs. You list your website by selecting keywords that refer to your product or service. For each keyword you determine how much you are willing to spend. The higher you bid the higher you will appear in the search results. PPC search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results. Typically, unpaid listings (also known in the industry as fodder ) are provided by another search engine such as Inktomi, Google or the DMOZ project. Most of the PPC search engines list the bid price in the results pages, but I believe it is more effective to keep bids off the results page.
By Alice Seba April 2004 Pay-per-Click search engines are popping up all over the place. A pay-per-click search engine shows your ads and you pay only when someone clicks on your ad. This differs from paying for a text ad or banner where you pay-per-impression or you pay for a specified period of time. Pay-Per-Click is a viable option when you realize that you are paying for results only. When I mention pay-per-click to some people, they immediately say they prefer to participate in free traffic exchange programs or using other free traffic generators. Yikes…I always ask them to reconsider…
