What is a pay-per-click search engine?
Also known as a bid-for-placement or CPC search engine, SnooperClick allows you to “buy” a position in search results seen by our visitors. To buy a position, you bid a certain number of cents per click on a keyword. For example, if you were a bicycle shop, you may want to bid on the keyword “bicycles”. Let’s say that there are currently 3 other advertisers bidding on this keyword: Mary’s Bike Shop – Cost to Advertiser: $.05 Joe’s Bike Shop – Cost to Advertiser: $.03 Sally’s Bike Shop – Cost to Advertiser: $.02 If you bid one cent per click (the minimum), you would be in position #4, just below Sally’s Bike Shop. If you bid 4 cents, you would be in position #2, just above Joe’s. If you bid 6 cents, you would be in position #1 and receive the most traffic. The “cost to advertiser”, also known as the bid price, is how much that advertiser is charged when a visitor goes to their site. So in the example above Mary is paying 5 cents per click to be in the #1 position. If Barry does a search
