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What is a Pay-Per-Click (PPC) or Pay-Per-Inclusion search engines?

April 26, 2017pay-per-click ppc search engines

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What is a Pay-Per-Click (PPC) or Pay-Per-Inclusion search engines?

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Search engines now offer the ability to purchase placement. Pay-Per-Click search engines (Overture, Espotting, FindWhat) consist of bidding on keywords. The more you bid the higher you rank. Pay-per-Inclusion (Yahoo) consists of paying a fee to have your website reviewed and indexed in a directory.