What is a Partner Portal?
Partner portals are online applications that make it possible for affiliates or partners of a business to have direct access to a variety of sales and marketing resources. The purpose of a partner portal is to provide the partner or affiliate with tools that are helpful in maintaining the relationship to the mutual advantage of both parties. Partner portal may provide access such data as upcoming sales available only through affiliates, tracking information on sales and commission figures, and the current status of any orders recently placed by the affiliate or the affiliate’s customers. Because a partner portal allows access to proprietary information, it is necessary to create login credentials and procedures that limit the flow of data to only that which the affiliate or partner needs. This is often managed by housing the portal directly on the server of the corporation. Affiliates and partners will use a link on the company’s main web site or a specially branded landing page to rea
