What is a norm group?
A norm base is used to compare a set of results against other peoples’ results. A norm group is a particular sub-set of the overall comparison group (e.g. senior managers) so it is important when comparing results, that senior managers are compared to other senior managers and not team leaders. If, for example, we were measuring how effective the manager was in setting strategic direction, a comparison against other UK senior managers would be a fair reflection of their overall effectiveness. If however, they were compared against a group of team leaders then their results would compare favourably and this would not be a true reflection of their effectiveness at their level.
