What is a networking loop?
The notion of “keep me in the loop” is vital to relationship networking. A loop is created when there are more than two people involved in a networking transaction. The most common loop is formed by referrals of people or products. For example, when contact A refers contact B to contact C, each person in the loop can gain social capital simply by keeping their primary contacts informed. If B becomes C’s client, C can continue to earn social capital for years to come by simply keeping A informed of his continuous relationship with B, and by reinforcing his appreciation for the referral.
