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What is a Mobile Marketing Opt-In?

April 26, 2017Marketing mobile opt-in

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What is a Mobile Marketing Opt-In?

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In order to send someone a text message, you must first get their explicit permission. This can be accomplished in 1 of 2 ways. The user may text your KEYWORD to the short code. This is all that is required. However, the user can submit their request from a web form. NOTE: When using a web form, the user must select a checkbox on the web form that explicitly grants SMS permissions – and – the user must reply “YES” to the double opt-in request message the system sends to the user’s phone.