What is a Mission Statement?
A mission statement is a description of the organization’s key purposes. It serves as a key reference point in the planning and implementation of change. Mission statements are about what we do today. A mission statement is the implementation of the organization’s vision . It outlines what must happen to realize the vision. The mission statement should be clear, specific, and simple. Everyone in the oganization should be able to speak it, feel it, act on it, and integrate it. Should the vision statement and the mission statement be lengthy? NO. Both the vision statement and the mission statement may consist of three to four sentences each.
