What is a Microsite?
Mircrosites are mini websites dedicated to delivering information and soliciting ‘call-to-action’ responses for particular products, services, market segments, demographic groups, marketing campaigns, initiatives or promotions, Microsite traffic can be generated from e-newsletters, email campaigns, links from corporate websites, online and offline advertising. direct-mail campaigns, and Google-type advertising vehicles.
A microsite, also called a minisite or weblet, is a small website that serves as an auxiliary part of a larger, parent site. Though a microsite can be seen as an offshoot of a parent site, it is actually considered an entirely different entity and has a separate URL. For example, a restaurant may have a main site that lists menus, hours, prices and other things of interest for those planning to dine in the establishment. Then, that same restaurant may create a microsite to showcase its catering and party-planning offerings. Typically, the main site will provide a link to the minisite from its homepage. Sometimes, a company might use a microsite to provide another version of its main website. For example, a company with a website written in English may want to provide information to potential customers or clients who do not speak English. At the same time, the company may not want to spend money and time on duplicating all of its content in another language. In such a case, the solution
