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What is a mental model?

April 26, 2017mental model

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What is a mental model?

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The top part of the model is a visual depiction of the behavior of a particular audience, faithfully representing root motivations. The bottom part of the model shows various ways of supporting matching behaviors. Where support and behavior are aligned, you have a solution. Where a behavior is not supported, you have an opportunity to explore further. For more information, see page 2 of both the print and digital versions.