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What is a maximum CPM?

April 26, 2017CPM maximum

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10 Posted

What is a maximum CPM?

1 Answer

0

10 Posted

The AdReady system generates a recommended maximum CPM for your campaign(s) based on the budget you choose and your targeting selections. A maximum CPM means means the advertising network will seek to match your ad(s) with websites that will not exceed your specified CPM. The ad network continues to optimize to meet this goal over time. For example, if you set a maximum CPM bid of $5.00, that means you are willing to pay a maximum of $5.00 for your ad to be shown a thousand times. Your average CPM rate may be less than $5.00, but will not exceed your specified maximum.