What is a matched bet?
When you place a bet with Smarkets you’re putting money on the likelihood of an outcome. When you bet “£10 for Arsenal to win at odds of 50%” you’re in effect saying that you think Arsenal are 50% likely to win. You want another Smarkets member to think that Arsenal are 50% likely to lose and to place a £10 bet on the opposite outcome. When this happens, you have what is called a ‘matched’ bet. Smarkets allows you to set your own odds so you can decide how likely and event is to take place. If you set odds heavily in your favour then it is unlikely that another user will take the opposite side because the risk for them will be too great.
