What is a marketing strategy and do I need one?
A marketing strategy is a plan of how you will market you business to your customers. It should include detailed information on who your customers are, why they buy, their price tolerance, a detailed analysis of your competitors, projected growth of the business and a time frame in which to achieve growth. A well thought-out and developed marketing strategy should play an important role in any business. The right type of marketing strategy will bring customers to your business.
