What is a Marketing Specialist?
A marketing specialist is a professional who engages in the task of analyzing the promotional potential of a given company and oversees the creation of programs and other tools that will help the company become a success. Marketing specialists can work within several different roles as part of this process. One of the more common tasks of a marketing specialist is serving as a marketing coordinator. Within the scope of this position, the specialist will be responsible for supervising the various components of an existing marketing plan. This responsibility often involves supervising and mentoring members of a marketing team. Generally, several people will be charged with one or more of the various tasks associated with the plan. In order to make sure all efforts are working toward the proper goal, a coordinator helps to keep each area of responsibility functioning at optimum efficiency. A marketing manager is similar to a coordinator, but often is responsible for managing a group of in
