WHAT IS A MARKETING INFORMATION SYSTEM (MIS)?
:What is a marketing information system (MIS)? Marketing information system (MIS) is a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in marketing decisions’ Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers. Function: Assess, Develop and Distribute Information. Marketing Information System :Marketing Information System Developing Information Information Analysis Internal Data Marketing Research Marketing Intelligence Distributing Information Assessing Information Needs Marketing Managers Marketing Environment Marketing Decisions and Communications Marketing Information System Functions of a MIS: :Obtains Needed Information for Marketing Managers From the Following Sources Internal Data Collection of Information from Data Sources Within the Company Marketing Intelligence Collection and Analysis of Public
: What is a marketing information system (MIS)? Marketing information system (MIS) is a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in marketing decisions’ Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers. Function: Assess, Develop and Distribute Information. Marketing Information System : Marketing Information System Developing Information Information Analysis Internal Data Marketing Research Marketing Intelligence Distributing Information Assessing Information Needs Marketing Managers Marketing Environment Marketing Decisions and Communications Marketing Information System Functions of a MIS: : Obtains Needed Information for Marketing Managers From the Following Sources Internal Data Collection of Information from Data Sources Within the Company Marketing Intelligence Collection and Analysis of Pub
