What is a LAUNCH PUBLICIST?
The goal of the launch publicist is to secure as much media coverage as possible for the premiere of a television series or film. Six to eight weeks before the launch date, the publicist organizes/writes press materials, distributes a launch press release and preview screeners to targeted media lists, pitches stories, and arranges media interviews. Launch publicists also work collaboratively with broadcaster partners to secure the maximum amount of coverage.
