What is a landing page?
A landing page is the page your visitor lands on. Whether you get them to click on a pay per click ad, or a link in an email marketing campaign, you control where they land. This is your chance to capture that visitor and do your best to get them to take the action you want them to take. If you sell a service and promote it online, you may not expect or want a visitor to purchase anything on your website. However, that doesn’t mean that you shouldn’t do your best to capture their contact information and start your relationship with them. In fact, it takes approximately 7 times for a prospect to be exposed to your message before they buy anything from you. That is why it’s very important to at least try to capture your visitors’ contact information so you can, with their permission, expose yourself to them over and over. That’s where email marketing comes into play.
A landing page, also known as a lead capture page, is a web page where traffic is sent to convert, particularly into a lead or a sale. For best results, your advertisements should direct to your landing page instead of your website’s home page. Your ad attracts the prospect’s interest, but landing pages pick up where the ad left off, and leads your prospects to complete the transaction. Generally, each landing page focuses on getting your visitors to purchase one product or service, whether it’s a direct sale page or a list they can join. If you only send traffic to your website’s home page, it’s a safe bet that most of your visitors will not magically find the page that prompts them to take the desired action! (It has been said that every page of your website should function as a landing page, but that’s a topic for another day.) Crown Your Landing Page with a Headline That Addresses a Problem But not just any problem: Address the problem that your prospect may be experiencing that pr
In marketing terms, it’s a specialized page that visitors are directed to once they’ve clicked on a link, usually from an outside source such as a Pay Per Click ad. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will ultimately lead to a sale.
A landing page is the page visitors arrive at after clicking on your promotional creative. Your landing page has to convince the visitor to stay and (depending on your goal): • Fill out a form (but people hate filling out forms) • Provide personal details (but people hate getting spammed) • Buy something (but people hate being scammed) • Read a lot of information (but people really hate reading) As you can see, there are some major obstacles to getting visitors to do what you want on your landing page. You have to convince people to do things they hate. This is why typical conversion rates are extremely low. Here are some rates from the Fireclick Index.
