What is a keyword?
A keyword is how people join your mobile community. People text keywords to 46786 to join lists or trigger an auto-response message. For example:Text OPTIT (OPTIT is the keyword) to 46786 (46786 is the shortcode) to join the Opt It mobile VIP group. Text SAMPLE (sample is the keyword) to 46786 (46786 is the shortcode) to have an auto response message sent back to your mobile phone.Every Opt It client has their own unique keyword(s) for creating their own unique mobile programs. Keywords can also have an unlimited number of sub-keywords and interests allowing to segment the members in your mobile community.