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What is a keyword?

April 26, 2017keyword

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10 Posted

What is a keyword?

15 Answers

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A Keyword is the first word of a given text message. For example, if you are asked to text XSMS to 80806, then XSMS is the Keyword. Likewise, if you are requested to text PROPERTY SE123 tot 60066, then PROPERTY is the Keyword. Currently, we operate a number of generic keywords, and more are planned. Please contact us, and one of our representatives will advise you on the alternatives available for your business, product and/or services.

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People join your community by texting a keyword provided by you. People text keywords to your shortcode – 01234, for example – to join lists or trigger an auto-response message. Examples: Text OPTIT (OPTIT is the keyword) to 46786 (46786 is the shortcode) to join the Opt It mobile VIP group. Text SAMPLE (sample is the keyword) to 46786 (46786 is the shortcode) to have an auto response message sent back to your mobile phone. Every Opt It client has their own keyword(s) for creating their unique mobile programs. Keywords can also have an unlimited number of sub-keywords and interests allowing clients to segment the members in their mobile community.

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A Keyword is a short word (which may include numbers) that customers send a text message to, in order to join your list. An example would be: ‘Text KEYWORD to 95495 to join our VIP invite list.

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The keyword is the word you send in your text message that identifies the service your message goes to. For example, to get twice-weekly alerts when the Powerball jackpot is $100 million or more, you would text the keyword “ALERT” to the short code 97063 to join.

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A KEYWORD is the word or name that an Advertiser chooses to specifically and uniquely identify itself to the general public. Each of your Advertising Clients will have their own unique Keyword. Their keyword is the SECOND word that consumers type when subscribing to a specific Advertiser.