What is a keyword or phrase?
A keyword is a description or category applying to your business. Customers enter keywords into search engines in order to find you, your products and your services. A phrase is a keyword combined with a geographic term, usually the name of a city. A phrase can also be a product or service that differentiates you from your competition. 5. What is ethical Local Search Management? White hat vs. black hat. “Black hat” is spammy and exploitative, attacking vulnerabilities in search engine algorithms. The search engines frown upon such practices and, when they close those holes, practitioners of “black hat” methods are often penalized or banned. “White hat” organically builds your content, seeding the internet with relevant data strategically placed in reputable forums. “White hat” methods are long-lasting and do not get penalized by the search engines.
