What is a Keyword Ad?
In its simplest form, you create your keyword advertisement that is comprised of: a catchy title (kind of like a headline in a traditional ad); a description (body copy); a URL link (embedded “call to action”); and keywords and keyword phrases that, when typed into a search box on a website, will reveal your ad amongst a list of other advertisements related to that keyword or keyword phrase. How Much Does a Keyword Ad Cost? There are different pricing models for this service. At FindWhat.com we believe in the simple-is-best principle. You determine the price you are willing to pay for your keyword advertisement. If you happen to bid the highest price on that particular keyword, you will see your advertisement first within the FindWhat.com results. All keyword advertisements are then listed in descending order of bid price. At FindWhat.com, the average keyword bid price for Q2 2002 was $0.18. The range of bid prices is a moving target and varies by industry, however, at FindWhat.com the
