What is a key word?
When you use a search engine to find information on the World Wide Web you enter a word or phrase into the search field. This word or phrase is called a keyword. For example, if you were looking for law firms in Ohio, you would probably type “lawyers ohio” or “law ohio”. By placing these key words in strategic places in your HTML code and text we increase the chances of your web site appearing at or near the top of the search engine results. But if you type in “para legals” and this phrase is not one of the primary key words, you may have to view hundreds of pages to find your web site listing. This is why it is important to choose key words that people looking for your product or service are most likely to use in their search. We ask all our clients to work with us and send lists of key words they think people will use to find their website. We also ask 3rd parties for their suggestions. Each month, we will review your web site visit statistics to see what words visitors used in the s
Key words are words that indicate an area of interest to take you to various web sites that have embedded these coded words; for example when we typed in Arizona Park Models on www.Yahoo.com, the azActiveResorts.com site ranked 5th out of 20,000 results! The site is also advertised extensively throughout various publications and communities.
