What is a key-word on a shared shortcode?
A keyword is called short code which is used to send sms to your targated audiance. Suppose you have to start a sms marketing compaign for your business then in this case you can take keyword related to your company name but it should be either 5 or 6 digit or character. You should more look on site Shared Shortcode
To put up a SMS Service fast and at low costs, you can also hire a key-word on one of the shared shortcodes of Mobile-Interactive. (For example shortcode 6010 with an end user fee of €1,10 per message.) The key-word exists of random letters and/or digits which the end user has to type in every time when he or she sends a SMS to the shortcode. Because of the key-word, the messages can be automatically redirected to your SMS Inbox. At that time an account will be made which you can consult realtime.