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What is a jingle and what difference does a commercial having a jingle make?

April 26, 2017Commercial difference jingle

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What is a jingle and what difference does a commercial having a jingle make?

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A jingle is a short musical narration in a singing format that emphasizes a point the company wants to make. In the case of 800-BUY-KWIK, we have invested substantially to make our jingle emphasize the one thing we want the potential motivated seller to remember: Sell your house today..1-800-BuyKwik, K-W-I-KKwik! Research has shown that a jingle on the radio alone has yielded 14 times more phone calls!