What is a Jaquet Droz watch for you personally?
ME: For me a Jaquet Droz represents emotion and aesthetics, based on very high end and exquisitely finished mechanics, which are a matter of course for us. We go one step ahead and ornate our watches with an unmistakable style and attention to the detail that is lost at most other watch houses. MB: Jaquet Droz’ annual production volume is quite low, especially compared to all other companies in Swatch Group’s portfolio. How does that work out and what is Swatch Group’s interest in such low numbers? ME: Jaquet Droz is especially interesting since it offers the chance to manufacture a niche product. Breguet is maybe the brand with the greatest watchmaking potential; we have Glashütte Original, a company known for their very ‘german way’ and technically inspired fashion of manufacturing high grade movements; and we have Blancpain with its simply elegant designs and highest pretension on finishing. With Jaquet Droz things can be done that are unthinkable for the other brands. MB: Could you
