What is a holographic paper and board?
Holographic paper and board stock have two dimensional holographic effects that reflect and diffract interior and natural lighting. Diffracted light separates into various colors and the reflected light sparkles to create a more eye-catching appearance. The holographic effects are created by metalizing the surface with a thin layer of shiny silver aluminum. The holographic patterns are embossed into the aluminum surface, which forms millions of pixels in microscopic grooves and valleys. This embossed surface diffracts the light into many colors and reflects the light. By improving shelf appeal, holographic paper and board has proven its success to increase sales through improved product awareness and enhanced brand image.
