What is a hit on a web site?
Different people use the term “hit” differently, so you must be extremely careful. If you are being told that you get 100 hits a day on your web site, you need to know what that means to know how to interpret the success of your investment in it and your advertising. As in most things technical, the “terms” are critical. So we will explain as simply as we can for you to understand the meanings of things. A “hit” is any request sent to the Internet Web Server hosting your web site necessary to deliver your page(s). If you read between the words, the term “hit” can be extremely misleading if you are counting on it to determine traffic. For example, if your individual web page is nothing more than text, then to deliver the page it takes one request to the web server to deliver your page. This is a true count of the number of times your web page was delivered as each time it is delivered a single “hit” is made on the server. If your individual web page is text with a single graphic element
