What is a great domain name? And why shouldn I settle for a mediocre domain name?
A good domainname should be memorable – if your customers don’t remember the name of your website, they won’t come back. That means lost revenue for you. In order to be easily remembered, it should be short (as a rule, a combination of no more than two different words) and easy to spell. It should have a ‘com’-extension, because that’s what people are used to, and that’s what many people will remember. Also, browsers like Internet Explorer and Netscape Navigator will automatically bring up the ‘com’-website when someone types in the name of a website without extension. Further, a domain name should have no hyphens, because many people will forget the hyphen. For example, if you own the name adultempire.net or adult-empire.com, a lot of your customers will remember your site as adultempire.com – and as a result you will lose these customers to your competition. A good domain name should also preferably contain a key word that is used often by people when using the search engines. That’s
