What is a Google Custom Search Engine?
Simply put, Google Custom Search Engine is a tool which allows visitors to search your website by using Google’s core search technology. This enables you to list search results according to the sites and pages you specify. According to Google, the Custom Search Engine also allows you to: • Apply your Website’s look and feel to the search results page. • Provide search refinements within results pages to make it easier for searchers to find the information they’re looking for. • Make money from your Custom Search Engine by participating in Google’s AdSense program. There are two main ways for visitors to experience your Custom Search Engine. One way is to direct them to a Google-hosted results page when they type in a search query and the second way is to integrate it by hosting the search results on a page within your website.
