What is a good response rate?
This is a trick question. It is impossible to know your response rate until you have tested a specific offer, at a specific price, with a specific mail piece, with a specific list, dropped on a specific date and so on. One of the most basic rules of direct marketing is to build a control package through testing and then you can start to measure results and calculate profits. Click here and a list professional will be more than happy to discuss these items with you in greater detail.
