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What Is A Gap Analysis In Market Research?

April 26, 2017analysis competition customers ecommerce articles email marketing gap market research marketing articles marketing plan

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What Is A Gap Analysis In Market Research?

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Gap analysis can be carried out in order to find the gap between: – the current process and the targeted one – the current offerings and the offerings which are either implied or better specified as wanted, required,needed by customers -the current offering and the offering of the competition Thus depending on the objective you will need relevant information.However bear in mind the not one of above elements is static; they are changing and evolving all the time.