What is a five year rolling rule?
This means that the manufacturer only excludes ingredients that have been animal-tested within the last five years. This is not a fixed date, so an animal tested ingredient may be excluded one year (because it falls within the ‘last five years’ bracket), but included the following year (when it falls outside this bracket). By using this method, the manufacturer is making no clear commitment to reject animal testing and is still profiting from and perpetuating animal testing. The only difference here is that the company delays buying that ingredient for five years. This would make little difference to most suppliers and the industry as a whole, as they know that companies like this may not buy the ingredients today but they will buy the ingredients eventually. Uncaged does not endorse five year rolling rules.
