What is a Drop-out rate?
The Drop-Out rate is the difference between those visitors who started to make a purchase and those who actually complete the sale. It is surprising how many people start the purchasing process, then get frustrated over a too-complex form, asking for too much personal information or some other reason. We report the Drop-out rate so that you can see just how effective your sales efforts are, where there might be problems and what might be done about them.
