What Is a Direct Marketing Strategy?
A direct marketing strategy is a strategy developed to make a direct marketing campaign successful. In this form of marketing, companies approach consumers directly with the goal of spurring an action, such as buying or ordering a product, requesting more information, or visiting a website. This type of marketing eliminates intermediaries between companies and consumers, and it can be highly effective when it is organized well. Marketing companies which specialize in direct marketing strategy can act as consultants to help companies develop the best possible plan.
