What is a Digital Object Identifier?
A digital object identifier (DOI) is an international, public, “persistent identifier of intellectual property entities” in the form of a combination of numbers and letters. For NPG content the DOI is assigned to an item of editorial content, providing a unique and persistent identifier for that item. The DOI system is administered by the International DOI Foundation, a not-for-profit organization. CrossRef, a not-for-profit organization, makes the DOI a reference linking standard and enables cross-publisher linking. It also maintains the lookup system for DOIs. NPG is a founding, and board, member of CrossRef.