What is a diamond pendant doing in Disneyland?
Ask Giorgio Terrani, Walt Disney’s marketing man based in Paris who is responsible for emerging markets. He will tell you that it is the natural transition of the characters the legendary Walt Disney created. Marketing meets modern legends and thus a new business is born. Meet the man who makes these legends work for children as well as for adults. Diana Balfour, who loved Cinderella’s fairy tale as a child, is now eyeing a diamond-studded pendant, at the Popley and Sons showroom at Wafi City in Dubai. Why would a 20-something still be fascinated by Disney? Take a closer look, and you’ll see that it is real jewellery – made of diamonds, platinum and gold – but with a Disney twist that contributes to its emotional appeal. Jewellery has been fashioned around the Walt Disney characters who have been part of many people’s lives – whoever has read a Disney comic or seen a movie made by the creative giant. Inside the showroom, Giorgio Terrani, merchandise licensing vice-president of emerging
