What is a Designated Market Area (DMA) and can I get a license for more than one Market?
In the U.S., a Designated Market Area is synonymous with the terms U.S. Media Market, TRUCK ADS DMA Maps, DMA, DMA Map and DMA Region. A Designated Market Area is ranked by population and sized based on county lines and sub-divisions of counties that illustrate the markets reached by such media as newspapers, radio stations, truckside advertising, motion picture advertising, broadcast, satellite and cable TV stations, bus ads, ad agencies, media buyers and static billboard companies. The U.S. population is divided up into 210 Designated Market Areas. Outside the U.S., Designated Market Areas are sized by country, province or municipality. TRUCK ADS DMA REGIONAL MAPS IN THE U.S. ARE FIXED. THEY NEVER CHANGE, UNLESS THE POPULATION SHIFTS. Yes, you can get more than one Affiliate license. You can get the license for an adjacent market where you live or in any other market, as long as you can demonstrate your ability to work in the market.
