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What is a “customer number” and why does “customer number” appear in the subject line of emails outbound from Lead Manager and in the body of the message?

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What is a “customer number” and why does “customer number” appear in the subject line of emails outbound from Lead Manager and in the body of the message?

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Each lead is assigned a customer number – this is the same as lead id. This number enables Lead Manager to chain all contacts with the consumer (lead) together. When the consumer (lead) replies to an email from the dealer, Lead Manager matches it up with the existing lead based on the customer number (lead id) and the new contact is recorded in lead history. Many ISPs (ex: AOL and Hotmail) truncate the body of the original message when the customer replies. Therefore, Therefore the lead id (customer number) is located in both the subject line and the body of the email.

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