What is a customer magazine?
Customer magazines are magazines published by companies or organisations for their customers/members. They provide an effective and sophisticated form of marketing communication with millions of readers enjoying well-targeted editorial and responding positively to the “soft sell” that a customer magazine allows. Whilst customer magazines are recognised by consumers as marketing collateral, Henley Centre research shows, that they are treated differently because ‘they give as well as take’. Successful customer magazines, produced by professional publishing agencies, work to specific objectives which must be measured and met. These magazines balance the needs of the client against the aspirations of the reader. Achieving that balance is not easy, but, as hundreds of companies can testify, the rewards are great.
